The social media landscape is changing very frequently, and keeping up with the trend is essential to make your strategy successful in the long run. The best way to analyze your social media marketing strategy to see what works the best for your business and what does not.

If you are still wondering what the best strategy for your social media is, then you need to understand that practically no perfect strategy exists. You have to keep up with the new trends to get great results for your social media. Whereas social media is an ever-changing world, below are the best social media marketing trends to follow in 2019. No wonder, these trends will evolve over the years to come. But it is really important to stay up-to-date.

Engagement with followers is a priority

Early in 2018, Facebook introduced its new algorithm, which focused on meaningful interaction.

The algorithm favored engagement and the page managers started developing engaging posts.  

If you would like to survive in the game for organic reach? Then produce content that is interesting, appealing, and engaging.

There are no shortcuts to genuine engagement as the algorithms are becoming smarter. Asking people to like, comment, and share your post as it is not enough anymore. Tricking your social media following will cost you in the long run. In the long run it will cost you reach, engagement and over all brand worth. Therefore, don’t try to win engagement by tricking your follower and start using new and improvised ways of engagement to reach our followers.

Influencer marketing and the rise of micro-influencers

The rise of micro-influencers has changed the traditional ways of marketing your products and

services. With the rise of social media, influencer marketing is taking its place as an established element. Today micro influencers are making money through brand collaborations and constantly seeking new ways to market products and services.

The star influencers are more expensive than ever before, which are somehow unaffordable for small and medium businesses. Therefore the micro influencer plays the game to fill the gap, making it easier for the small and medium businesses to market their products to the right audience.

Micro-bloggers have a huge influence on their followers, people follow them and trust them for who they are. Thus, you can leverage microbloggers to reach your target audience. Even a micro influencer with thousands of followers can generate great results for your business. Drive Traffic Media’s social media marketing Orange County can advise you how you can get great results by leveraging the power of micro-influencers.

Sales through social media

Social media has made brand discovery easier than ever before. Today all the brands can market their products and services through social media. Before making a purchase, all the customer check social media profiles of businesses and read recommendations.  Traditional word of mouth strategy still works. However, the rise of social media has allowed the brands to reach to their targeted audience far easier than ever before. With social media, you can not just boost engagement and increase awareness, but you can also get potential leads and customers in the long run.

More than 55% of customers discover products through social media channels. Facebook, Instagram, and Pinterest are the major platforms where customers find the products and purchase them.  

The rising trend of brand discovery on social media has benefited businesses and triple fold the profits. Today, they do not need a sales pitch to convince people. Mere social media brand building can help to create brand awareness among your target audience.

AI and customer service

Businesses and brands have already integrated bots and automated messaging to provide great customer service. With social media chatbots, you can provide unending customer service to your followers.  Social media has already broken the gap between customer and brand, and chatbots have made this process a lot easier in an environment where customers expect you to respond quicker than ever before.

Thanks to the advanced intelligence and the programming, with chatbots the user experience is improving every day. More brands are investing in creating chatbots that give a human feel. Although humanizing the message is not entirely possible, but they try their best to give as much natural feel as they can.

Artificial intelligence assists brands automating answers to all the common questions that customers have.  It helps them save time and efforts while ensuring their customers get the best answer to their questions. Drive Traffic Media’s social media marketing Orange County can help you incorporate best AI strategies to your social media plan.

Stories, stories, stories

Today visual content is taking over the internet. Stories are everywhere! Instagram stories, snapchat stories, and now Facebook stories allow users to view the authentic content from the brands they love.

You can use the art of storytelling to create engaging stories. Stories do not often need editing, and you can upload straight away. A story is more authentic as compared to the regular post, and it can be fun.

Simply put, the power of storytelling through stories can build brand awareness and brand authenticity.

The rising social media marketing trends have allowed businesses to resolve customer’s issues easier than ever before. Which social media marketing trends do you follow? If you want to make a social media strategy for your business, reach out to Drive Traffic Media to know more about our social media marketing Orange County services.