Although social media is full of hustle, you can do so many things on social media with the limited time you have in during your busy lives. Below are the best practices that the social media marketing Orange County recommends to achieve your business goals.
Let’s dig deeper into each practice.
1. Learn everything about the audience
If you are unsure about the audience, then you will fail to provide what they want. Alternatively, they won’t give you what you want (their business).
Who do you want to contact?
Millennial, single mothers or kids? It is just a start, but be as specific as possible to attract the best audience for your market. Do the required research and rely more on data than on intuition.
Know your current customers so you can find and create new features with the same characteristics, such as their age, where they live, the language they speak, how much they earn, and so on.
2. Select the platforms you want to use (and the platforms you want to ignore)
Because too many marketers are scattered on too many networks, it is critical to find which social media networks work the best for you.
How do you determine which network to use and share?
Study demographic data. It will help you determine which network to use. These are the insights you should be looking for:
Instagram demographics
- One billion users, 500 million active users every day
- 71% of Americans between the ages of 18 and 24 use this network
- 43% African American, 38% Hispanic, 32% American White
Facebook demographics
- Monthly users who are more active than the population of any country
- 1.4 billion daily users, 2.13 billion monthly users
- Children 25-34 years old are the most significant part of American users
- 75% of American adults earn more than $75,000
Twitter demographics
- Big. Political. Platform. More than others.
- 330 million active users per month
- 45% of new users have a university degree
3. Develop a plan
Have you developed a social media strategy that summarizes what you want to do and achieve on social media?
This guide will help you through each step of developing a winning plan. But here are the highlights:
Set goals
In the absence of pre-defined goals, how will you know what is working, what is not, and what to change when creating and sharing content? Also, track useful metrics. Here are a few.
Review
Conduct weekly reviews to find what works the best. It will help you plan how to do more, improve what and stop what.
4. Pay closer attention to the game
Thoroughly understand the market to stay ahead of the competitors. Also, learn what they are doing and help you decide what you should (and should not) do.
For social media competitors, you want to know who your audience is and what network they use.
5. Hear your brand mention
Learn about people’s comments on your social media channels.
If you do this – you can track, analyze, and respond to these conversations. If you don’t – you missed valuable insights about your business.
Social listening is a two-step process.
- Monitor channels to capture references to your brand, competitors, products, and related keywords.
- Analyze these references to determine what to do next.
6. Monitor conversations related to your industry
Like social listening, social monitoring is about understanding people’s perceptions of your brand.
See social supervision as the foundation of social listening. Monitor to understand the past. Listen to create the future.
7. Establish the voice and tone of social media
I will openly plagiarize the beginning of this piece.
Every time you talk to others, write, design, post, reply, post, thank you and contact… you are exercising your brand voice.
8. Just focus on the “three-point method” of social media
Why? Because it will show your followers…
• You know your industry
• You are cooperative
• Your position in the industry
9. Respond quickly to all comments and @ mentions
Because when you don’t do it, it makes you look lazy, unwilling, and all about you.
So, by welcoming, listening, and encouraging dialogue, leave your podium and enter the dinner like a good master.
Social media + comments + mention + now reply (not late) = relationship.
10. Do not republish the same message on the network
I understand that posting the same (exact) message on social channels seems to be very useful. Why reinvent (or rewrite) a work many times?
Instead, make a new message for each network and post.
11. Use data to determine the time and frequency of the release
When to post? It depends on the social network. People may be on LinkedIn during a normal business day, but Instagram is more like a casual time platform.
How long should you post now?
Overall, this is hard to say. However, create social media reports to track who is interacting with your brand and posts.
12. A / B test your message
A/B testing (for example, split testing) allows you to test small changes to your message to identify what works best for your audience.
How about it?
• Divide your audience into two random groups
• Display different message variants for each group
• Compare responses to the metrics you choose
13. Use the right tools
Some tools and apps work right with social media marketing while you are in Orange County.
Planoly is Instagram’s visual planner that lets you view your grid before you post it.
Canva is an app (easy) to create beautiful images for your posts. No graphic design experience is required.
Story Slicer allows you to cut, edit, and then post videos of Instagram, Facebook, WhatsApp, or VK stories.
14. Measure results and adjust strategies as needed
Have you determined your goals? Now it’s time to get clear around the parameters.
Analyze if your income is higher than your spending on social media. Track and improve performance analysis by collecting data from your account and campaigns.
Facebook, Twitter, Instagram have dashboards that provide analysis for business archives. Not only content, but also an in-depth understanding of who the followers are, when they are online, and what is it they are looking for.
Use recommended tools, rules, and clues to develop best practices and social media marketing Orange County can help you achieve your goals.