If you’ve located a website design company in the Orange County area that has a flawless reputation, then you’ll probably want to partner with them. You can look at other examples of sites that this company has designed, and if they seem to be what you’re looking for, then you can go ahead and give them the green light.
As you do so, though, consider the basics of business website design, and talk to the company that you’re hiring to make sure that they adhere to them. These are the topics that you should endeavor to touch on before they start coding.
Prominently Placed Calls to Action
If you don’t feature prominently placed calls to action on your website, then you’re missing out on a lot of opportunities, Orange County. Your website design company probably knows about this already, but just in case they don’t, emphasize to them what so many businesses already know: some people who come to your site aren’t quite ready to buy from you. They need a little nudge, some time to think it over and get more familiar with your company and brand.
If that’s the case, then you’re going to want such an individual to engage in one of the intermediate steps on the way to a sale. That might be signing up for your newsletters or mailing list, following you on one of your social media platforms, or entering a contest that you have going on. There should be visible places on your landing page where a person can do those things.
Use of White Space
Have you gone to a website that seemed too busy, Orange County? What we mean is, did everything appear to be too cluttered, with lots of elements that seemed to be in close proximity?
This indicates a lack of white space, though the term can be misleading. What we mean is empty space, and if you don’t have enough of it on your landing page or product pages, it can be difficult to direct the eyes of your visitors to where you want them to go.
You need to have space that acts as a buffer between each block of text, each margin, sidebars, etc. This allows what you are presenting to be easy digested, Orange County, and your website design company should know how to use it to your advantage.
Limited Color Palette
They’re also going to want to limit the color palette that they’re using on your site. They should pick a couple of signature colors for your brand and stick to those.
If they’re using every color of the rainbow, then that’s not helpful for your branding efforts, as many companies try to associate themselves with one color. Think of the orange that Home Depot uses, or the red-and-yellow of McDonald’s, for instance.
None of this stuff should come as news to your website design company, Orange County, if they’re as good as they say. Still, it’s best to have a conversation with them about this sort of thing before they get started. That way, they’ll have some idea of what you’re expecting from them, and it’s probable that you have some input about how you want the site to look that they can then incorporate.