Search engines try to improve the quality of search results, and that’s why SEO Orange County can be challenging. If there were a formula to help your website rank, that would make your life easier. But in the absence of such a formula, you need to know as much about the Google algorithm as you can, and that means you should be looking ahead at these SEO trends that will mean so much in the coming months.

Speeding to the Top of the Rankings

Google now recommends that your page load in under three seconds. If it doesn’t, you’re unlikely to maintain your position at the top of the results page. But how can you make sure that your site is making the cut? If you look at Google’s website auditor, there is now a page speed test. Go to Content Analysis and specify what page you want to test, and under Technical Factors, you’ll see Page Speed (Desktop). That will give you the answer as to whether your page is loading fast enough. If it isn’t, there’s also an explanation and advice on how to fix the problem.

The Growing Prominence of Voice Search

If you felt that voice searching was a fad, think again. The percentage of those who are using it keeps going up, especially in the younger demographics. Voice search means that keywords you might have been using and which might have brought you success with your site are no longer relevant. That’s because voice searchers use normal sentences that would appear in conversation. To get help with this, use Rank Tracker. Launch it, then jump to Keyword Research and go to the Suggest Keywords feature. The Common Questions method is where you want to plug in your keywords. You’ll get back hundreds of suggestions that people are likely to ask about your niche using voice search.

Pay Attention To Mobile

The final thing that you should be doing is paying attention to your mobile site. With more people using mobile search now than those still using laptops and desktops, your website needs to operate at peak efficiency on smartphones and tablets. That means it should load quickly, the text should be easy to read, and no content should be outside the viewports. If you neglect this, not only will Google penalize you, you’ll lose potential customers who are frustrated when trying to use your site while on the go.

Stay on top of these issues, and you should continue to enjoy your reign at the top of the search results. Ignore them, and you could alienate both search engines and your customer base.