As you go about selecting the social media agency for your Orange County business, you’re going to want to examine several factors to determine whether each one is the right fit for you. Here are some areas you should look at as you narrow down the choices.
Have They Ever Worked in Your Niche Before?
There are Orange County social media companies that only work in specific industries. If you’re a law firm, and you want your website optimized, it doesn’t make much sense to hire a social media agency that has previously only worked within the medical field.
Either find yourself an agency that has worked within your niche before or else get one that has done campaigns for many different kinds of companies and has a proven success record with all of them. Some agencies excel at running social media platforms for specific industries, but not so much with others.
Do They Come Highly Recommended?
Just like filling any other position, Orange County, you should ask for some recommendations from any social media agency that you are considering, and they should have to problems providing you with them. When you contact previous clients and ask them if they were satisfied with the work that this agency did, they should be enthusiastic with their responses. If they seem lukewarm about the job that this agency did for them, you should probably move on to the next one on your list.
You should also avoid agencies that can’t provide you with any recommendations. Every agency has to start somewhere, but it’s going to be in your best interest to hire one with an established track record.
Are They Masters of Every Social Media Platform?
No two companies in Orange County are going to use the same social media platforms for their business needs, because the audience for each niche spends their time on different ones. Therefore, the social media agency that you choose should know how to use Facebook, Twitter, YouTube, Snapchat, Pinterest, LinkedIn, YouTube, and many others.
They should not have a cursory knowledge of any of these, either; they should be genuine experts. It’s not too much to ask, because it is precisely the job of these companies to know all of the intricacies of every platform. If the agency that you are interviewing seems shaky on some of them, move on.
The Orange County social media agency that is best set up to help you is the one that seems to have knowledgeable staff, but which also strikes you as friendly and accommodating. You’ll be working closely with them, so they shouldn’t come off as aloof. Trust your instincts, and also take their reputation into account. You can also sign a short-term contract and see where it leads. If it doesn’t work out, you can always try someone else.