If you want to captivate an audience, there is seldom one element that you will need to master. They say that a picture is worth a thousand words, and while having good images that are properly sized is important, having a way with words that will captivate your audience is equally as important when you work for an Orange County SEO company. While some people are better writers than others, there are ways that you can learn to do it better without paying the money for professional writing courses. Here’s how you can get on the right path starting today:
Consider your audience
Who exactly are you writing for? Who are you trying to persuade that need your services? Parents? Children? Patients? What sort of phrases would be appropriate for them? For instance, if you are writing copy for a lawyer’s landing page, then comedic language is highly inappropriate.
Become an Orange County SEO services expert by learning how to properly implement it
We use SEO terms to get noticed by the search engine to make the top results, but it’s important to not stuff these keywords, as this is a black hat SEO technique. Not to mention, it is not visually pleasing at all and will turn potential customers away. That brings us to our next point below.
Put yourself in the consumer’s shoes
Think about any advertisement you have ever consumed in your life, whether it be an ad on a Google search or a billboard on your drive to the office. What sorts of ads compelled you? Which ones didn’t? Determine what sort of language is really going to persuade the reader.
Refer to other companies selling the same services
If you are writing copy for an industry that you are largely unfamiliar with, it is a good idea to research other businesses and how they manage their advertisements. For instance, if you have been assigned to write for a trucking company and you haven’t really seen ads for them, search up “truckers near me” and see how these businesses’ put themselves out there. Remember: much of copywriting is having good research techniques. Emulate it while using any of your own spin on it that is appropriate for the company’s purpose so that it is not straight-up plagiarism.
Proper spelling and grammar is your friend
If you didn’t take your mandatory English courses in school seriously enough, the good news is that there are a multitude of free resources online to correct any spelling or grammatical errors you may have in your writing. Once your draft is complete, run it through Grammarly or WordCount. Missing a period isn’t going to kill you, but constant errors in your work will make you appear much less credible, and we want someone who knows exactly what they’re doing to get the job done.
You’re in good company
If your website needs a landing page or a blog that is in need of better copywriting, or even web hosting, we’ve got your back. Get in touch with Drive Traffic Media, the #1 Orange County SEO company, to set up an appointment with us to get your free quote on your campaign!
