PPC (pay-per-click) advertising can deliver targeted traffic, but you need a professional to do the work properly. A paid search analyst’s job is to review every aspect of your account and find areas to improve leads and sales. In this article, we will discuss specific reasons why you should hire Orange County PPC management experts.

When it comes to  marketing dollars, SEO and PPC are always competing against each other. SEO can take time to deliver results, and businesses across all industries may never be able to maintain the number one Google search rankings they so desire. That is why many businesses are spending more money on PPC advertising.

Even the most experienced marketers can make errors when they dive into a new market or start selling a new product with PPC. Businesses need an expert PPC analyst to review every part of their account and find ways to improve aspects of their website such as the copy and landing page. 

Are you considering setting up your own Google AdWords account for your business? If you are, don’t do it. We are here to tell you that there is a reason why PPC experts charge a fee for their management skills and why you should take advantage of their help.

If you are not familiar with PPC, you may not know that it actually costs less to hire Orange County PPC management experts than it does to launch your own campaign by yourself.

Here are 10 concrete reasons why you should hire PPC management:

1. Keyword research requires certain expertise.

Keyword research plays an important role in the success of your business, and PPC experts have extensive knowledge on keyword research. If you try to do keyword research on your own and pick the wrong keywords you might tank your budget and your campaign may have poor returns.

While free keyword tools exist on the internet, like Google’s Keyword Tool, they are not always effective. The better tools are typically the ones you need to pay for.

Paid keyword tools can give your business a competitive edge. PPC experts not only use these tools but they also use multiple data points to create a bigger picture of the sales landscape.

2. Poor ad copy could result in low conversion rates.

PPC experts know how to perform competitive research. They know how to find quality copy, they can study your competitors and create ads based on what they know already works well.

Quality ad copy can boost your campaign’s click-through rate and lead to more conversions. Leave it to the experts to write quality ad copy for your business.

3. Tracking requires technical skills.

PPC experts are not only able to track sales, but they know how to find where those sales are coming from. An expert paid search analyst can show you which keywords and placements can lead to more conversions.

You need PPC experts who can track code installation. They have the HTML knowledge to do this. Also, if you want to track your leads from phone calls, you need the help of an expert to set that up.

4. The experts understand all PPC terminology.

Do you know what all of the following acronyms stand for and what they mean: CPM, CPC, CPA?

Do you know what retargeting is or the difference between impressions, views, and hits? It is okay if you don’t. You can just hire the experts for help managing your paid search campaigns. 

5. Campaign settings can be very technical.

There are many settings that need to be adjusted to get the best exposure for your campaigns. A particular setting like geographic location can allow you to target specific areas of a country.

There are several factors that you need to consider when it comes to adjusting settings. Do you target locally, statewide, nationally, or internationally? Do you set up separate ad groups for each demographic? Do you opt-in to affiliate networks? 

If you are confused by these settings and how to adjust them, you should leave this work to the experts.

6. The experts know how a landing page should look.

PPC experts not only know the aspects of landing page design, but they also know how to tell them. 

PPC experts use A/B testing to compare various landing pages and improve conversion rates. An expert analyst knows how to access third-party A/B testing software.

7. PPC experts have experience with similar clients in your industry.

You can save so much money when you hire PPC experts who have experience working with other clients in your industry. Experts have competitive background knowledge that they can use to help your account. 

8. Experts know how to monitor for click fraud.

In addition to click fraud, there are sometimes auto-generated clicks to your ads that are bots attempting to spider your website. You need experts to deal with these technical issues.

9. Experts are up to date with the latest ad trends and changes.

If you have trouble keeping up with all the latest trends and changes in marketing, then you should hire experts to keep tabs for you.

10. You need all the time you can get to focus on your tasks as a business owner.

You are a busy person trying to cover hundreds of tasks daily. You may not have time to also properly manage your PPC account. That’s when PPC management experts come in handy. 

Conclusion

 If you are a beginner to PPC, consider hiring Orange County PPC management experts to handle the work for you.