Los Angeles web design companies want you to know about this year’s B2B web design trends. The overall look and usability level of your B2B website is crucial- and they can affect your B2B marketing efforts. In this article, we share some of the web design trends that you can start following today.

The main goal of B2B web design is to offer users a positive brand experience and ultimately turn users into leads. Did you know that 94% of users’ first impressions of a website are based on visuals and design? This statistic goes to show that web design really is an important component in UX and poses as a determining factor of your brand’s success.

Web design is more than just about making a website. You also need to think about factors such as SEO, visual design, and accessibility.

Let’s dive into some of the popular web design trends to consider in 2023.

Parallax scrolling

Parallax scrolling means the background of a website moves at a different pace than the foreground as a user scrolls. This type of scrolling has an effect similar to an illusion that guides users down the page that they are visiting. The intention of this scrolling is to help the user and should be used with caution. The last thing you want is to make visitors to your site feel distracted. 

Short-form video

Research shows that the average attention span of users is only nine seconds. That is why short-form videos are becoming so popular. These videos should only be between 30-60 seconds, and you should aim to attract users’ attention within the first 30 seconds. Los Angeles web design companies recommend placing a short-form video on your website to increase engagement and gain potential leads. Short-form videos can also help improve your brand visibility. These videos are effective because they share important information with users in an entertaining way.

White space

White space, otherwise known as negative space, is the area of a website that is unmarked. It sits between elements of your design, such as text and graphics. You should incorporate white space into your website because it helps keep things organized and allows for pages to flow nicely.

White space also makes your website readable and can be used as a method to highlight important information about your brand.

Accessibility

When it comes to achieving accessibility, Los Angeles web design companies emphasize the importance of following WCAG 2.2 or 3 requirements. Your website should be accessible for everyone to use regardless of ability and the type of device they are using. According to WCAG guidelines, your website content needs to be perceivable, operable, understandable, and robust. Here are some accessibility features to consider:

• Image alternative text
• Keyboard accessibility
• Captions and transcripts
• High contrast colors
• Text to speech

Accessibility and value go hand in hand. If your website is accessible, users will likely consider your content as high-quality and valuable.

Conclusion

The last thing you want is for your website to look outdated or not function properly. That is why Los Angeles web design companies want you to know about B2B web design trends. Follow our page for Part 2 on web design trends.