Are you working on designing a business website? Website designers in Los Angeles have a list of B2B web design trends that they want people to know about. This article serves as Part 2 of popular web design trends to keep in mind for 2023. 

AI Integration and Chatbots

AI, or artificial intelligence, can help you understand what your users are looking to gain from visiting your site. Examples of AI include chatbots, voice searches, and virtual assistants, just to name a few. Researchers predict AI will dominate 95% of all customer interactions by the year 2025. In terms of business, AI can help boost employee productivity and reduce human errors.  AI takes some of the workload off the shoulders of web application developers. AI also helps satisfy users’ needs by providing a customized experience. Experts say that AI is capable of transforming the future of digital marketing. 

Accessibility and Inclusivity

It’s increasingly important to ensure your website is accessible to everyone, including those with disabilities. Use large, legible fonts with high contrast colors, and ensure your website is compatible with assistive technologies like screen readers. Include alt-text for images and provide captions or transcripts for video content.

Minimalism

Keep your website clean, concise, and professional. Excessive information and clutter can overwhelm visitors and detract from your main message. You do this by using whitespace.

Whitespace in web design creates a balanced, easy-to-navigate layout. It improves readability, emphasizing critical elements by giving them room to “breathe.” It reduces cognitive load, making information digestible. Whitespace also gives a clean, modern aesthetic, reflecting professionalism and credibility — key traits users look for when browsing a website.

Data Visualization

Using infographics and other visual aids can make your content more digestible and engaging. It also helps to break down complicated topics into easily understandable pieces, fostering trust and understanding between you and your potential clients.

Micro Animations

Consider using micro animations that can add dimension and engage users who visit your website. Website designers in Los Angeles want you to remember that the micro animations you choose need to serve a purpose. They should represent your brand and help users understand your website in a visually exciting way. 

Dark Mode

With many apps and operating systems adopting dark mode, users have come to appreciate this option. Dark mode inverts color schemes, using light text on a dark background, reducing glare and blue light, which can cause eye strain, particularly in low-light environments. Additionally, on OLED screens, dark pixels are turned off, thus consuming less power and extending battery life, providing an efficient, user-friendly experience.

Adding a dark mode toggle on your website makes it more aesthetically pleasing and user-friendly, showing you’re conscious of modern UX/UI trends.

Mobile First Design

With more than half of global web traffic coming from mobile devices, having a mobile-optimized website is crucial. Adopt a responsive web design that adjusts to fit any device screen perfectly, ensuring your content is easily readable and navigable on smartphones and tablets.

Voice User Interface (VUI)

As voice assistant usage grows, incorporating voice search functionality into your website can enhance user experience. It can make navigation and search for information more straightforward, especially for users with visual impairments or who prefer hands-free browsing.

Privacy and Data Security

In 2023, The General Data Protection Regulation (GDPR) will continue to urge companies to make privacy a number one priority. Here are some examples of web privacy:

• Minimizing the use of cookies
• Opt-out tracking
• Only capturing vital information

You can give your business a competitive edge by making privacy policies and building opt-out pages. You also build trust with your users when you enforce privacy and security rules.

Data Visualization

Examples of data visualization include maps, charts, and tables. In the year 2023, website designers in Los Angeles expect these visual elements to become more interactive.

Conclusion

Updating your website with these trends can help boost your digital presence, attract more clients, and set your business apart. However, remember that trends are just tools; the key is to use them strategically to create an engaging, user-friendly website that reflects your business’s unique brand and values.

When it comes to the look and functionality of your website, you want users to have a positive first impression. Website designers in Los Angeles want to see your business succeed and hope these tips will help lead to more conversions for your website.

Don’t miss part 1 of the website trends here: https://www.drivetrafficmedia.com/trends-that-web-design-companies-in-los-angeles-want-you-to-consider-part-1/