Video Marketing in Orange County: Tips Business Owners Need to Know
We hate to admit this but businesses in Orange County are afraid of leaping into the video marketing craze due to budget issues. Sure, it is the biggest equation since video marketing in orange county can be expensive. We always want to earn a lot but spend little. However, when it comes to the success of video marketing campaigns, the pros outweighs the cons as three quarters of online users believe that a video explaining a particular product or service is important. Think of it in a larger picture. You got to spend once but you can use your video to share on all your social media accounts especially Facebook as its audience reach is astounding, on email campaigns your business is working on, to generate Youtube views and subscription and so much more!
It’s not just enough to create a video. It should tell a story- something that will evoke your audience’ desire to see more instead of scrolling down or clicking the next screen. Your video should trigger interest in the first half, otherwise it will be dismissed as another “waste” of your viewers’ time.
If you have a product to sell, it’s not enough that you just showcase or explain the use or importance of your product. A good business need this but it’s more important for consumers to know how good your product is through consumer testimonials. It greatly helps to validate your brand’s effectivity at the same time shows your audience that your product is used by authentic people. Authenticity is the name of the game.
Regardless of how many people were involved and interviewed in the video or that the shoot took a day or two to finish, remember that only 15 minutes or less will be used by your video marketer. All those “shoots” were great and your product or the service you offer might be exceptional but you have to remember that your viewers’ attention span is short so regardless of whether you would have liked a different angle of your product or you would have liked multiple testimonials from different customers of yours, we need to keep it short but meaningful. It’s not injustice to your product, we want to just make sure that it will be watched.
Evaluate your video’s analytics. Did your viewers watched the full video or only stayed for a few seconds before dropping off? Were there engagement on your uploaded video? Was it played numerous times by certain viewers? Numbers in a video marketing campaign is not just the name of the game. Time spent on watching your video is more valuable.
Still doubtful of the video marketing influence to your online campaign? Remember, 73% of adult American consumers are most likely to purchase a product online after watching an explainer video of a product or service. You’re definitely missing out a lot from a revenue standpoint if you don’t hop in.