Want to Conquer the Social Media World? Think and Act Mobile
Mobile users in the US alone has reached 64.7 percent based on the Q3 2013 Mobile Report conducted by Nielsen’s. This statistics imply that smartphones are domineering the internet world by a storm, and the more smartphone or mobile users, the easier it is to access social media accounts on-the-go. As a social media marketing company, these creates and increases business opportunities especially here in Orange County. How?
Survey shows that 78% of Americans access Facebook through their mobile devices at least once a month and 60% access their Twitter accounts via smartphones and tablets at the same frequency. Even video views through mobile devices have increased. 40% of Americans are now watching videos through their mobile devices and is expected to grow increasingly with years. Even online review sites have seen an increase in their mobile audience with 59% of Yelp searches now being done on mobile devices; and since images are great attractions, a 60% increase can be seen on mobile Pinterest users since last year’s survey. Why are these statistics important and what does these imply?
Since social media accounts’ main objective is to engage with customers or the general public, these mobile usage statistics are great indicators that marketing through this avenue will get more shares, greater engagement and reach. In fact, it is seen that shares through mobile devices are almost twice (7.7%) as much as with shares done on desktops (4.1%). This report is supported further on individual social media platforms like:
- Pinterest where shares almost tripled when done on mobile devices than on desktops
- Retweets are 66% more likely on mobile devices than on desktops
- Posts on the Facebook business page or fan page are 39% more engaging when done on mobile devices than on desktops
What do we do to make our social media marketing campaign a success and conquer the mobile world?
- Make sure that you only pin, post or publish relevant and eye-catching content.
- Take time to test first how your content would look when viewed on a mobile device instead of immediately posting it. This assures you that your message can get accros to your mobile viewers instead of them looking at a blank page.
- Enable social media sharing buttons accessible to your mobile users.
- Make sure that your website is mobile-friendly that way when your content is shared, viewers can see it and thus increase the likelihood of them being visiting other pages on your site too.
Since there are over a billion views of videos on Youtube and Facebook boasts 8 billion views per day according to Tech Crunch, it is best to post videos which are mobile-friendly as it makes it easier for viewers to watch it on handy and accessible devices like smartphones and tablets.
Social media marketing has indeed come a long way and if you are savvy in making the most out of it, your business will succeed in getting better brand exposure, engagement and eventually sales.
If you are looking for a social media marketing company that can get you increasing results especially on mobile users especially here in Orange County, Drive Traffic Media can help. Call us at (949)800-6990 and get your free social media analysis and other online reports today.
Sources:
Why Smart Social Marketers Think Mobile First Infographic by Unified Social
Social Media Strategies Summit