It is an extremely exciting process to redesign a website! Yes, it is essential to have a great looking website to pretty much convert your visitors into paying customers. Unfortunately, visual designers overlooked SEO, traffic, and content which are supposed to be the ultimate gauge in the success of a website. Many have been fooled believing that the web design alone will increase or at least improve revenue. The reality is, the new design can increase a customer’s trust and only later will it turn or increase sales rates.
Here are some few strategies or better approaches we could use in redesigning a website:
Make Research or get motivated to do Research. Yes, the design agency that you will hire will do that but your company needs to do it as well. It is important that you have a website goal that will help you decide as to what direction you’re heading towards. And if you need changes made or content rewrites, communicate with your designer what you want and who your target market is.
Benchmarking is another way to test whether the existing information on your website works. Look what else is out there by checking the list of competitors, the most popular pages, which delivers the most leads or sales. Through this proven techniques, you will be able to compare their strengths and weaknesses but at the same time, get opportunities and features you can highlight and or avoid.
Website Structure is another great opportunity to enhance optimal visibility and conversions as well. It is where you can test the effectiveness of your website. Make sure that it is easy to understand. Remember that the main goal in redesigning is not just because you’re bored or your boss wants it red rather than blue. Focus on the result of having more visitors, bigger sales and the higher percentage of paying customers.
On the other hand, a website redesign can result negatively in marketing especially if you’re going to move pages. You need to find the assets of your website and protect it as these are considered untouchable in an SEO standpoint unless you or your designer knows how to redirect pages which your loyal web visitors are already familiar with. The website is considered to be a business tool and should deliver business results. Not an art gallery or a museum.
Give us a call at 1(888) 375-3058 for web design, SEO or other online marketing services. We can show you the portfolio of all the websites we designed and redesigned to get you to attract more website visitors which will ultimately convert to buying visitors.