Since Google dominates the search engine market in Orange County, you could say that they’re calling the tune and all web designers and content creators are dancing to it. Sure, you can ignore Google’s best practice recommendations, but then you’re not as likely to rank with the SERPs, and you’re not going to get the engagement and visibility you want. On-page Orange County SEO matters, and either you, someone within your company, or an internet marketing agency needs to handle it correctly. Here are the most vital things to look for as you’re designing your content, because you can be certain that Google will be looking for them too.
What Constitutes the Best Content?
You have almost certainly heard that your website should feature “valuable” content or “the best” content, Orange County businesses. But what does that mean? From Google’s standpoint, that amounts to two things. The content must be linkable, and it must supply a demand.
Only Feature Linkable Content
If you think in terms of SEO, content that is not linkable is worthless. If people are not able to link to it, then search engines will likely not rank it, and that means that people will be unable to locate it. You might find this information perplexing it first; how can content not be linkable? But there are several ways that this can happen. It might be content that a site user can only see after they have logged in. It might be content that for whatever reason can’t be shared or reproduced. Some slideshow images are coded in such a way that reproduction is impossible. Make sure that none of this is the case on your websites, Orange County businesses. It’s SEO poison, and it’s a sure way to miss out on page views and conversions.
Your Content Must Supply A Demand
People overwhelmingly get on the internet because they are searching for things. That might take the form of a question that they want answered, or it might mean that they’re looking for a product or a service. The best SEO for your website, therefore, means that all of your content should either answer a question or provide that product or service for which people are searching. It should be of value to them so that they’ll want to purchase it, spend some time reading it, or otherwise interact with it in some way.
Your content might come in the form of sales pages where the content is concisely written. It might be a blog that answers a specific question that people in your niche are asking. It could be a video, or it could be an image. Whatever it is, Orange County, it has to be valuable to your customers for it to be valuable to Google.
If you keep this in mind while you are optimizing your site, it is easier to get inside the mindset of what search engines want. Play the game their way if you want the engagement and the sales numbers to meet and exceed your expectations. You don’t have to be resentful of Google for making the rules. By working within the system, it’s entirely possible to still get ahead.