If you are under the impression that once your business website is up and running, then your job is done, you are mistaken, Orange County businesses. Going live with your site represents a significant achievement, but you may need to hire a website design company if it turns out that your site isn’t getting the amount of engagement that you would like. Website design and SEO are closely related. If your site is not optimized, then your bounce rate is going to be high. Here are some things a website design company can do to help you reach your goals.
Navigation
Poor navigation is one of the aspects of your website that can completely frustrate a user, especially if you have a more extensive site with many pages. If someone is struggling to find their way around, then they’re likely to go to another Orange County business that offers a similar service. A website design company can fix this problem with a well-designed navigation bar that does not have too many icons on it.
They might feature a drop-down menu instead that shows a comprehensive list of the different web pages. When users can easily understand and explore your site, it’s much more likely that they’ll read your blogs, watch your videos, and buy your products.
Visual Elements and Content
The visual elements of a site matter a great deal, Orange County. Typographic details and choice of font send a message, and it had better be the right one to keep the attention of customers in your niche. You’re trying to convey to the people who arrive at your site what it is that the company does and sells.
Part of that is being concise. Web pages that are stuffed with content are visually unappealing. They will cause your conversion rates to go down. A skilled website designer will know when to use white space or negative space to create a simple yet appealing presentation for your services and products. Finding that sweet spot between sparse and crowded is basic SEO, but it takes a practiced hand and eye.
Brand Uniformity
A website design company can also make sure that there is brand uniformity throughout your site. That means featuring a logo that sets you apart. If you don’t have one yet, they can design it for you. Your target audience needs to recognize anything that has to do with your brand instantly. That means a particular color, a specific font, or anything else that can be used to identify your company and make you unique. The tool company Ryobi is a perfect example of this. All of their tools and their website feature a distinct shade of green.
In Orange County, businesses without a web design company behind them don’t tend to fare as well as those that have one. That’s because when you go to the professionals, you get professional results. Don’t be relegated to the second tier below your competitors. Step your game up with a web design company.