As you work to make your website the best that it can be, there are a seemingly limitless number of tasks that can help you achieve full optimization. Businesses in Orange County have often found it beneficial to use an SEO company to help them with this endeavor. However, if you elect to try and optimize your site by yourself, or if you have someone in-house whose job it is to do it, then here are a few suggestions that you might not have considered yet.  

Social Media and H Tags

You should have several active social media accounts for your business, and there are lots of widgets that you can apply to your website that you can then use to link to those platforms. You should be selective with how you use them, but a few used strategically can help your SEO over time. H tags are also helpful to employ on your site. They show search engines like Google which words are essential, and if there’s a lot of varied content on your website, you want to indicate your keywords to the crawlers.

Internal Linking and Loading Times

The internal links on your site should always be optimized. Each page should have at least three internal links on it, including checkout pages. They are crucial because they allow a visitor to quickly find the services and products on your site in which they have the most interest. You should pay attention to your page loading and render times as well. The render time is how long it takes for a page to go from white to when it starts to load. It shouldn’t be more than a second or so. If your rendering time is more than a couple of seconds, it’s going to increase your bounce rate. The same is true of the loading speed. Long page load times damage your site’s SEO, as page speed is part of Google’s ranking algorithm.

Title Page Keywords

The other thing you should watch for is that each of your page titles contains keywords. Your page title is one of the most important pieces of text on the site because it is an indicator to both visitors and search engines what the page is about. You want to add keywords, while still making sure the title sounds natural and is easy for humans to read.

As you go down this list, also check for general usability. If there are any broken links or pop-ups that are slowing down site use, they must be eliminated. Your company only gets one chance at making a first impression, and that impression is usually your website.