As the operator or owner of a company, you want your website to perform just as it should. You want there to be no problems with UX. You want all of the content to be formatted for maximum engagement, and you want to beat out your competitors for traffic and sales. Hiring an Orange County SEO company can let you do those things if the agency you find knows what Google values most. Without ranking with Google, you won’t have the necessary visibility to accomplish your goals. Here are some optimization techniques that your agency will surely use.

Up Your Visual Game

If you have two pieces of content, Orange County, and one is nothing but text but the other features some colorful, professional-quality photos, which one do you think is going to look nicer? If you answered the one with the pictures, then you’re thinking along the same lines as nearly all internet users.

Humans respond to visual stimulation. That means when your SEO company takes over optimizing your site for Google, they’re going to want to come up with some pictures of your products, your brick-and-mortar location if you have one, and perhaps some with your employees interacting with the community. They might want some graphics that show your company in a good light, and they’ll probably want some video clips as well if your site doesn’t feature any yet.

The best content combines informative and well-written copy with visual components. It makes it desirable for visitors to spend more time on your site, and also they will view your content and brand as more welcoming and people-friendly. You never want to appear cold, overly corporate, or impersonal. This is a way to combat that impression, Orange County.

What Other Kinds of Visual and Interactive Content Can You Use?

So, what other visual content is it wise to have besides graphics, pictures, and videos? You can get mileage out of interactive content. If you have a fun quiz that your site visitors can take, for instance, you can get them to spend more time on your page that way, and it also shows that your company has a quirky sense of humor. You can also do surveys about topics in your niche about which you’re sure your customers have an interest.

These are solid white hat SEO techniques that are relatively easy to employ, and they get proven results. These same tactics are used across social media channels, but they become even more useful on your site because that is where a visitor can presumably purchase one of your products if you have won them over.

Your Orange County SEO company needs to do whatever they can to make sure that Google appreciates your website. That means drawing as many people as possible there, and then capturing and holding their attention. This increased dwell time gives you credibility, which in turn keeps your site at the top of the SERPs. This becomes a perpetual cycle that helps your brand, so do whatever you can to achieve it.