If your business is based in Orange County, and you need an SEO company to handle some aspect of your website or social media, then you should consider yourself lucky. Some of the best SEO companies around are located in Orange County, and there’s not likely to be anything in the realm of optimization that they can’t handle for you.

If building up your collection of backlinks is on your list, then that hardly makes you unique. Few companies these days don’t understand how important backlinks are.

The real question is how many SEO companies know how to build up those links to valuable sites. If there’s one that you’re considering hiring, ask them about how they would do it. Here are some of the techniques they might possibly mention.

“Best Of” Lists

Linking to “best of” lists is a sound strategy. If your business is well known and liked in a particular area, then you may have appeared on some of these lists recently.

It is the job of your SEO company to locate these lists, and then to reach out to the people who assembled and curated them. They can then see if it’s okay for you to link your site to your mention on those lists.

Also, if there is a “best of” list that does not feature your business, there is no harm in your SEO company reaching out to see if you might be added to it. It’s possible that your company was just overlooked for whatever reason, and establishing a relationship with the compilers of these lists and articles is never a bad thing.

Look for Pages that Mention Your Competitors

Another trick that your SEO company in Orange County should know how to use is to look around for pages that list some of your competitors and speak of them in a positive light.

These might be similar to “best of” lists, or the spirit might be the same, but the format will be different. Perhaps we’re talking about a blog that lists the best coffee shops in LA, and your coffee shop didn’t get a mention.  

Again, your SEO company needs to try and make an introduction. If the owner of the blog needs convincing that your business is worth adding to their post and it’s a good idea to link to you, it’s possible your SEO company may need to send them a cup of your coffee, or whatever else it is that you make. If the cost of one of your products or a sample isn’t too much, it’s going to be worth it to you if you get that link, assuming the site is popular enough to make it worth your time.

This kind of hands-on link building strategy is sometimes what it takes for you to get noticed in Orange County, especially if your business is just getting started. It is doubtful that once you are better established that you’ll need to resort to these kinds of tactics, but any business needs to start somewhere. Having an experienced, resourceful SEO company on your side is always going to be worth it.