Orange County businesses that are serious about expanding their brand identity understand that they need a strong social media presence. Without one, you aren’t reaching a broad section of potential customers of every income range. The only question is whether to leave your campaign in the hands of a social media agency or whether you should employ an in-house staffer for the purpose.

Why It May Be More Cost-Effective To Hire A Social Media Agency

It would probably cost about the same to have one permanent staff member to handle all your social media duties than it would to hire a boutique agency for the same purpose, Orange County. The difference is that with a social media agency you’re getting an entire team who can work on your campaign, including marketing strategy experts, web designers and developers, graphic designers, copywriters, video editors, etc.

Social media is about more than just coming up with amusing tweets twice a day. A lot goes into it, and the larger your company, the more you’re demanding of one person. That’s not to say that the right person might not be capable of doing the job, but wouldn’t you rather have a whole group working together in concert?

Agencies Create Customized Marketing Plans

The other factor that often plays into this decision is that an Orange County social media agency will be capable of drawing on previous advertising experience to craft an individualized marketing plan for your business. It’s unlikely that any one person you hire will have worked on as many different campaigns, or be an expert with all social media platforms in the same way that an agency is likely to be. It’s easy to see an individual being overloaded by the pressure of handling a large-scale campaign across half a dozen platforms by themselves. When you have an entire group of experts working toward the same goal, no one person is going to shoulder the whole burden of the campaign’s success or failure.

If you want to keep all of your advertising in-house, Orange County, then there are lots of people out there who market themselves as social media experts. If you pick the right one, then it can turn out to be a mutually-beneficial relationship. But it’s likely you’ll feel more comfortable with a whole team of professionals working to expand your social media presence, and for that, a social media agency is the logical choice.