In Irvine, SEO companies have had no trouble lately finding new clients. There are startups or established companies who seek out their assistance every day, either for a consultation, help with a specific issue, or to design an entire optimization and marketing campaign. Some of them want help with PPC advertising, while others opt for social media management. But if you were to ask an Irvine SEO company the top task for which they are commissioned, it’s highly possible that they’ll answer “the creation of quality content.”
Why Has Quality Content Become So Necessary For Online Success?
The reason that you want high-quality content on your site, to put it simply, is because there is so much content out there. The internet represents the most extensive collection of thoughts and ideas that has ever existed, and you couldn’t hope to ingest even a fraction of it in an entire lifetime. The thing is, though, the notion of “high-quality” content, at least from the standpoint of the Google algorithm, has changed over the years. So what does it mean now, Irvine, and do you need to hire an SEO company if you hope to feature a steady supply of it?
Length
It was once thought that short, attention-grabbing articles were the best for attracting readers. That might mean blogs between 300 and 500 words that quickly introduce a topic or answer a question before wrapping things up. An in-depth analysis was frowned upon, the reason being that the human attention span seemed to be getting shorter and shorter.
At this particular period, though, it is longer content that Google likes. That’s because if you can write about something at length, assuming it is a worthwhile exploration of the subject, then you will be seen as an expert on it. Of course, the trick here is that you can’t just blather on incoherently about some topic for 3,000 words. The content does need to be genuinely stimulating.
What Is Your Marketing Goal?
The other answer to the question of what kind of content you’re looking for, Irvine businesses, is dependent on your marketing goals. If your primary marketing goal is to generate leads, your content needs to reflect that. Likewise, if it is to increase brand awareness, or get social shares. “Quality content” for you is going to be the content that successfully achieves these goals.
As for how to know what sort of content is likely to do that, you’re going to need to study your niche, and the kind of customers and visitors your site is going to attract. This is where it’s helpful to ask yourself if you’re capable of doing that research effectively, or if you want to bring in an SEO company. If you do decide that an SEO company is the way to go, then there’s no need to be ashamed of that. Keep in mind that this is the sort of thing that they do professionally, so they’ll be able to ascertain what’s going to be the best quality content for your particular situation.
Quality content is going to be subjective, and what works for one company and one website might not necessarily work for another. If you’re a company owner or you’re in charge of its website, try to be honest about your capabilities, Irvine. The fact is, you do need quality content if you hope to be competitive, and if you’re not able to generate it, you’ll need to bring in someone else who can.