When mobile website use overtook desktop use, Google officially made pagespeed a ranking factor. That matters for SEO, Orange County businesses. Regardless of whether you have a physical location or you specialize in e-commerce, your loading speed needs to be on point these days if you want to increase sales. Let’s take a closer look at how pagespeed has risen to such a position of prominence with Google.

Seconds Matter

Whenever companies of any size have done studies with their page loading speeds for UX, they revealed the same thing. People are impatient. They’re impatient sitting in front of their computers at home, but they desire speed from a website even more when they’re on the go. It stands to reason, since those who are using mobile sites often search for things like “laundromat around here” or “pizza near me.” These sorts of queries indicate that the person is looking for an Orange County business with which they are unfamiliar, but they’re looking for something in particular.

Let’s look at the pizza example for a moment. This person doesn’t know what pizza places are around them, probably meaning that they’re not familiar with the area and they’re not looking for a specific one. If the site for your restaurant takes more than a second or two to load, they’re just going to move right on to the next one. They might be walking or in the passenger seat of a moving car, and they’re making decisions in real time. Bad UX, like a slow loading time for your homepage, and you’ve just lost yourself a customer. Mobile speed has become vital for SEO.

An SEO Company Can Help

If you have people on staff that can do things like minify JavaScript, then you might not need to bring in outside help. But if you’re the owner of an Orange County business and you’re mystified by things like increasing your loading speed, then it’s likely that bringing in the pros will be your best move. There are different tools available to test a website’s speed, and an SEO company will know how to use all of them to your best advantage. Some of Google decisions regarding how they want their algorithm to work are a little perplexing, but this isn’t one of them. It makes sense for people to want faster load speeds for mobile sites. It’s up to you to make those adjustments or lose out on those customers.