Orange County businesses that rely on significant website traffic for sales sometimes find themselves in the position of spending a substantial amount of money on an SEO company. There isn’t anything wrong with that, so long as they are seeing the ROI that keeps them in the black. But there are so many different tactics that an internet marketing agency might use that it’s tough sometimes to know which ones are the most effective. Where should they be focusing the majority of the ad budget and their efforts? Is it social media accounts, PPC advertising, blogs, or something else?
The fact is, the best SEO method for each Orange County business is going to depend very much on what that business is all about. It will be necessary for your SEO company to carefully examine your client base, including the age range of your demographic, their income, what social media they favor, and a host of other factors. One thing is clear, however. Positive feedback for your brand can only help you, whether it comes through social media feeds, whether you get permission from clients and customers to use it on your website, or however else word-of-mouth is spread.
What Should You Be Looking For In A Featured Testimonial?
If you want to feature a review or testimonial prominently on your site, there are ways that it should be optimized that would be ideal for you. It would be great if it featured some of the keywords for which those in your niche often search. It should also be well written, and if the customer or client is a trendsetter or represents a brand that carries some weight and authority, that’s perfect too. Just remember that because you’re looking for organic testimonials, there isn’t any way that you can coach one of your customers on what to say about your products.
There are two possible solutions to this problem. One is to keep your eyes open for good reviews whenever you can and to get permission from the writer before putting them on your site. The other way is to get a brand ambassador, in which case you might have to send them free or discounted merchandise to get that positive review. It will likely be worth it, though. The brand ambassador might be located in Orange County, or elsewhere; the point is that you get that valuable review that will be so beneficial to your SEO. It goes back again to ROI. The cost of the product or service you are providing will likely be negligible next to that boost that your brand will receive.
It makes sense to consult with an SEO company to see where you’ll most want to invest your ad dollars. One way or another, you should try to get those positive reviews. They’ll come in handy. People want to hear that products and services work the way they’re supposed to and that they enrich the lives of those who purchase them.