If you’re thinking about hiring an SEO company in Irvine, then you may have had some conversations with likely candidates about what they can do with your website to optimize it and get you more sales. There aren’t any bad suggestions, provided that they’re approved white hat tactics with a proven success rate.
Where SEO companies differ, though, is in how much emphasis they might choose to put on various aspects of optimization. Some of them might look at your site and tell you they’ll need to focus on keywords. Others may mention video or more prominent calls to action. There’s one area that might not get as much attention as it should when these discussions take place, and that is testimonials.
What Can Testimonials Do For You?
Some SEO companies in Irvine might feel like the benefits of testimonials are limited, but they haven’t taken the time to consider the matter thoroughly.
Testimonials increase the credibility and authority of your brand. Without them, all that a new arrival to your site will have to go on is your word about how great your products and services are. Testimonials tell them that there are, in fact, people out in the world who can confirm what you have to say.
This is a straightforward, simple way to validate a business that doesn’t require a lot of bells and whistles. If you saw a site with some testimonials versus one that didn’t have any, which company would you be more likely to use if the services and products were similar?
Explanation of Specific Benefits
Unbiased customer reviews are also a way for people to get an understanding of what their existence will be like after they have purchased a product or service from you. If someone speaking from firsthand experience tells them how they used one of your products and how it solved a problem or fulfilled some need that they had, then the potential new customer will feel more at ease.
They will also be more inclined to purchase an item if someone who has bought one of your products in the past says that it does precisely what you claimed it was going to do. If you have a balm that you say reduces joint pain, and you feature a review from someone who says “my joint pain was cured within days when I used this product,” it is hard to argue with that messaging.
When you hire an SEO company in Irvine, they are sure to bring their own ideas to the table when it comes to optimization, but they also shouldn’t overlook some of the obvious improvements to a site that can be made. Something like legit testimonials is always going to make your site better, and Google will approve of them too. Any time that you have a white hat SEO tactic that you can use, you must jump on it, and you should find the SEO company that feels the same way.