The use of tone is absolutely crucial when it comes to Orange County website design. Without understanding what tone you want to go with when speaking to your audience, you will struggle to connect with them. If you can’t connect to them, their interest in whatever product or service you’re offering to them is quite low. Let’s take a look as to just why tone is important, how best to use it, and what kind of audience you would be best aiming for. 

Knowing your audience

A large part of the battle of deciding what tone you want to write is knowing just who you’re going to write to. Let’s say that you’re a toy designer or you’re writing on behalf of a toy designer. You should understand that you will need to write for both the children and parents by adopting a casual tone that is relatable for all interested in your product. The tone that you take will depend largely on what you have to offer product or service-wise. Throw in the many different types of tones that have the potential, and you’ll have no shortage of possibilities for the ways you can write. 

The Different Tones

If you find yourself unable to write in tones other than the one you are familiar with, i.e., your own, let’s take a look at a few examples for the types of speaking tones you could write in depending on the subject matter. 

• Casual: As mentioned before, a casual tone is a conversational tone that is relatable and approachable. 
• Formal: The straight-to-the-fact and formal professional tone cut through just about any fluff that a casual tone would put up. This is very useful for those who are presenting and selling products that are scientific and technical in nature.
• Ironic: If you want to appeal to the younger generation of teenagers and young adults, then this tone is what you’re going to apply. For example, you’re showing off a new video game on social media and want to connect to this audience. You’ll want to speak in a fun, self-deprecating, and comedic tone to get your audience to laugh and be interested in what you are promoting.
• Fun: A fun tone can appeal to young audiences like young teens or children. In some cases, it’ll also appeal to peppy young adults that are happy-go-lucky. You should have a level of cheer and playfulness in your tone to connect to this type of audience; that way, your approachable and friendly style is both warm and inviting. 
• Technical: The technical tone is the height of professionalism. Similar to formal, it has a higher tier of words thrown in. This tone is especially used for describing tech or other high-quality items where both factual and very descriptive words are needed to get your point across to your audience. 

Using the Right Imagery

Of course, it won’t take just words alone to sell. In website design, you need to create a certain setting for the page where your words will be written that matches both the subject matter as well as the words. When you are using a fun tone, bright and fanciful colored images will be perfect as a match. When it comes to Formal or Technical, you’ll want neat and crisp images that don’t distract too greatly from whatever you are writing but rather complement the subject matter itself. 

Finding the Right Words

Using the right tone is all well and good, but you need to note that certain words should and shouldn’t be used depending on your audience. Words such as ‘Indubitably,’ for example, would go over the heads of those who are a part of the child and teen audience and a disconnect could immediately be made because of this. On the other side, if you were to use words like ‘Awesome’ or ‘cool,’ it would come off as beyond awkward in what is supposed to be a professionally-made document. Your language matters, and the words you choose for that tone of language are paramount to how you want to come across. 

Inspiration

If you’re struggling to find the right words, then don’t be afraid to observe the work of others. Look at other companies, organizations, and individuals to draw inspiration from them so that you may learn how they cater to their audience. There is much to learn, even if they don’t write for the audience you specifically write about.

Conclusion

Setting the language and tone for a post or designing your website is quite important when you are in the business of connecting to your type of audience. To make your communication genuine and heartfelt, you need to understand the use of these tones and language. That way, you can excel above all others who are competing with you. When doing Orange County website design, you need to put your best foot forward to stand out above the rest, and if you master this skill, you have an excellent chance of achieving this.