If your mind is on SEO and you’ve never heard of BuzzSumo, Orange County businesses, then you’ve been missing out. BuzzSumo can do all sorts of things for your website and your company. Essentially, it’s a tool that you can use to generate ideas for blogs. But it’s so much more than that. Let’s briefly discuss how you can get started using BuzzSumo. We predict you’ll find all kinds of features that will enhance the quality of your site content.

The BuzzSumo Keyword Search

This is the best place for you or your SEO company to get started, Orange County. Enter a keyword that has to do with your industry, then watch as a list of the most popular web content related to that search comes up. What you’ll get seems to be a simple list of hits, but pay very close attention to the analytical breakdown of each entry on that list. You’ll be able to see the level of engagement with each of those entries across a broad spectrum of social media platforms. You can see how often someone mentioned the article on Facebook, how many times it was shared on Twitter, Reddit, and Pinterest, among others. Based on that, you’ll have an in-depth understanding of how “hot” that topic is. You’ll be able to create successful posts starting with that information. We’re not suggesting that you copy those articles. What you need to be doing is using them as a jumping off point for your content.

How Best To Interpret The Results

When you do a keyword search on BuzzSumo for something in your niche, you can also use different filters to zero in even more on whatever it is you feel is occupying your customer base at that moment. There are so many filters that we can’t even mention them all here, but some of them are “exclude large publishers,” “only use large publishers,” “language,” “word count,” and “only B2B publishers.”

When you start to use these filters, you can narrow down the sort of publications you want. If you’re out of blog ideas, this can generate dozens or hundreds of them instantaneously. The value of this can’t be overstated if you have an active blog on your site for which you need new content multiple times a week. You can also develop ideas for social media engagement in the same way.

Hopefully, you now understand what BuzzSumo can do for you. The more you explore with it, the more you’ll see how useful it is for SEO. Orange County businesses that rely on their websites to grow their customer base need all the help they can get. That might include an SEO company, and it certainly includes a powerful tool like BuzzSumo.