There is no doubt that social media marketing can be tremendously valuable for your company and brand, Orange County. Your willingness to set up and run a social media marketing campaign is indicative that you are fully engaged with the 21st century. However, any ad campaign can easily go off the rails, and that is as true with social media as it is with any other form of advertising. Let’s look at some mistakes that should always be avoided as you plan out your social media strategy.

Choosing the Wrong Objective

You should have social media ad objectives when you start your campaign, Orange County. What is vital, however, is that you do not pick the wrong ones. Regardless of what social media platforms you choose, LinkedIn, Facebook, or whatever else, they will have different options displayed for what you’re trying to accomplish through your marketing campaign. They might be things like increasing traffic to your website, getting more people to install your app or increasing conversions.

If you choose the wrong objective, though, you will be frustrated when you don’t see the results you want. These platforms show your ads to people based on their browsing habits. If you chose one objective, but you wanted something different, then the results are highly likely to be different than what you wanted. This is a form of self-sabotage, Orange County.

Not Investing In Paid Social Media Advertising

It’s a pay-to-play setup with most social media platforms. Advertising is how they make their money; they don’t exist so that people can play games and stay in touch with each other. If you’re serious about a social media marketing campaign, you need to be willing to pay for ads. If you don’t, the chances that your ads will reach your target audience are meager. You should be concentrating on platforms like Facebook, Pinterest, LinkedIn, Youtube, Twitter, and Instagram. However, you should at least consider some up-and-comers like Houzz and Nextdoor.

Your Orange County business needs to do everything that it can to ensure your social media marketing campaign is a success. No one has an unlimited ad budget, and you want results for what you’re spending. As long as you focus on the right platforms and set the right goals, you should start to forge some inroads into your target market.