You’re a business owner in Orange County, or you’ve been put in charge of the ad budget for a sizeable company. You know that social media is valuable for SEO purposes, but you’re not sure how to harness it so you can achieve its full potential on behalf of your brand. If you hire an SEO company, that’s just the place where their expertise lies. However, if you want to do it alone, here are some ideas concerning each of the larger social media platforms and how to best use them to your advantage.
Instagram is a visually-oriented platform, so it follows that you should be dedicating more resources there if your products are photogenic. If there is a way that you can feature bright, professional-quality pictures of your products being used out in the world, that would be ideal. Pics of the manufacturing process that show enthusiastic workers who are happy and proud of what they’re doing are also useful.
If you are pushing a text-driven, highly informational product, then Twitter is your best weapon. You can use Twitter to fire off a short version of the blog you just wrote so that you can point users toward it. You might have some of your customers on a mailing list, but you don’t want to bother them too often that way, or they will become annoyed. Instead, use Twitter to let them know there’s new content or new products on your site. It’s less intrusive that way.
The popularity of Facebook is undeniable, as is its versatility. You can use it to post news of contests you have where your fans can win prizes, two-for-one sales or special discounts on your site, or anything else you can think of that is likely to get some engagement. The more active your social media accounts, the better, so you always want to be ready to respond when someone posts a comment about your services and products.
LinkedIn is marketed as more of a professional networking site, and if your business sells notions and services more than it does physical products, this will probably be your best bet. This is a great place to notify other prominently placed executives that your company has a picnic going on, that you are going to have a booth at a local street fair, or that you or one of your employees will be speaking at a charity or youth event. LinkedIn is perfect for businesses who are trying to develop a strong local presence in their communities.
These are only a few of the ways that Orange County businesses can engage with their customers. Social media is so necessary for SEO these days, so don’t neglect this vital part of your customer outreach.