For your Orange County-based business, creating a website with stimulating content should be a priority from day one. If you have an in-house team that knows how to do that, you can keep them working on new blog and article ideas. If you are fresh out of ideas, though, you may want to seek out the help of an SEO company. They know how to generate notions and keywords within your niche that will result in must-read blogs that will get lots of likes and shares on social media, spreading your brand awareness. One of the tools an SEO company loves to use is Google Analytics.

The Goldmine That Is Google Analytics

Anyone can use Google Analytics, even the most inexperienced Orange County web designer. It takes skill to know how best to use it to your advantage, though. If you have a marketing campaign going, it needs to be formatted based on the relevant data. Leveraging data allows you to understand your customers. If your marketing is data-driven, then the likelihood of increasing your customer numbers is substantial. Blog content falls into this category too, however.

One thing that an SEO company will do is to look at your existing content and determine which of your posts are performing the best. Google Analytics lets them see which content topic and framework gets you the most interaction. They will start with the All Pages section of Analytics. This is under Behavior/Site Content/All Pages. From here, they will be able to filter content in several different ways. They can sort pageviews by source. They can figure out page value, bounce rate, average time spent on page, etc.

This is one of the ways that an Orange County SEO company will figure out the answers to critical questions that will make a real difference in the sort of content that they create for you. They will be able to tell if you get more traffic with clickbait or non-clickbait titles. They will be able to see if your niche prefers list-based posts or how-to styles of posts. Optimizing titles for new posts and content then becomes a lot easier. This is the essence of data-driven content production.

If you begin to understand that an SEO company is using these sorts of techniques, then what they do will seem a little less magical. Again, whether you hire an outside SEO company or an in-house team is up to you. It’s all a matter of who can understand and manipulate the data best. That takes much of the guesswork out of expanding your brand and creating content that both your niche and the Google crawlers will love.