It’s easy to be intimidated by the concept of SEO Orange County, especially if you don’t know much about advertising. That’s why it’s often to your benefit to hire an SEO company to construct an optimization campaign for you. If you choose to do your own website optimization, there’s nothing wrong with that, provided you’re getting the results for which you were looking. Whichever route you take, you’ll want to be getting the most from your advertising budget, which is why you should know all about PPC.
What is It?
PPC is pay-per-click advertising, and it should be the bedrock of most targeted ad campaigns. With PPC you’re using platforms like Bing Ads and Google AdWords to find your potential customers. They’re searching for products and services you offer, and with your parameters in place, one of your ads will come up when they type in certain trigger words. This is where it is useful to have an ad agency doing the busy work associated with this type of marketing. Someone needs to be there to test, update, and modify. Only by continually doing so will you be sure that you are stretching your ad dollars.
Research and Optimization
Someone, either you or your agency, needs to first identify the keywords where you should embed your advertising. This will lead to the highest ROI, return on investment. By researching your industry and figuring out what your customers most want and need, you’ll have the best chance of converting sales. Your landing pages need to be continually optimized, and the text of your ads as well. You’ll then need to track performance to increase website traffic, as you’ll be looking for steady growth. This will most likely be in conjunction with social media and other forms of community outreach. It all returns to the same foundation, though: PPC.
Because you’re only paying when someone clicks on one of your ads, you don’t have to worry about this being some money pit that will liquidate your ad budget immediately. You’re only being charged when someone clicks, which is a clear indication that they are interested in buying. When you see the results from PPC advertising, you’ll wonder why you didn’t try it earlier. It’s probably your greatest ally in the ongoing quest for the success of your business.