Orange County businesses know at this point that without social media, they’re not likely to get the highest amount of customer engagement, and they will miss out on sales. Because of that, many of them choose to hire a social media agency that has a great deal of experience running ad campaigns and handling the daily interactions with fans and followers.

The interesting thing about social media is that it can be used for dramatically different purposes depending on who’s using it, and how they are doing so. Some people use it frivolously, and there are even some companies who are using it ostensibly for advertising but who fail to achieve even a fraction of its full potential.

It’s not necessary for Orange County companies to look at social media usage in a “right” or a “wrong” way. Understood, however, that there are ways of using it that are much more likely to produce sales than others, and that should be the ultimate goal of any business.

With that in mind, let’s look at some of the ways a social media agency can land you some sales.

Social Media with Substance

If you’re sending out tweets that are little more than rehashed pitches to buy your products, it’s possible that they might result in sales. The problem is, if that’s all you’re sending, day in and day out, it’s probably going to become tiresome for the fans who are following your accounts.

You can shake things up with visual content. People love visual content, Orange County, and the more of it you can generate to share on your social media feeds, the better.

Infographics

Infographics are great for educating people about some aspect of your niche. If your social media agency can generate some that show how beneficial it is to use your products, then that might be what it takes to convince people that they need to buy from you, or at least check out your website. They should be colorful, visually appealing, and easy for a layperson to understand.

Podcasts

If you can come up with some topics for a regular branded podcast, that’s an ideal way for you to demonstrate that you’re an expert in your field.

You can announce new episodes of the podcast on your social media platforms, and at the end of each one, you can mention your social media channels and your website. With all of these different avenues tying into each other, your brand influence will continue to grow.

Videos

YouTube is growing, and you should certainly have a channel there for your business.

You should also plug any new videos that you have coming out on your social media channels, Orange County. Your social media agency can be sure to mention one whenever it comes out, and if your videos capture the imagination of your followers, then the release of each one will be highly anticipated.

Social media for businesses isn’t something that should be thrown together and used carelessly. It’s one of the best ways that exist nowadays to reach your customers directly, so you should plan what you are sending out very carefully. Visual elements get a lot of positive responses, so you need to start incorporating them going forward.