A strong presence on YouTube can make more of a difference for your business than you might suspect. Billions of videos are watched on the platform every day, and if you can make some that are representative of your company, then it will help with brand recognition. In its way, this is just as important as SEO. Orange County businesses should think about hiring an SEO company to make informative and entertaining videos, and take advantage of this platform and its ever-increasing popularity.

Video Optimization

However, making the videos, sticking them on YouTube and hoping for the best is not the way you’re going to get the results you’ve been craving. You need to optimize those videos, and there are specific metrics to keep in mind if that’s your goal. First up is excellent content. You want videos that either teach your customers how to do something, are hilarious, or have some sort of emotional content that tugs at the heartstrings. Which of these is most appropriate depends entirely on the nature of your company. You need to take some time before making the video and brainstorm. What image of your company are you trying to convey? Frivolity? Professionalism? You need something that’s going to be an accurate representation of your brand, but also resonates and is likely to go viral.

Optimizing For Google

Google can’t intuitively know what your videos are about, so you need to take steps to make sure that it can correctly identify their intent. You must create a title that has keywords indicating the content. Use of tags helps as well; they should be fused with relevant keywords. You also need to write a full description of the video. Your keywords should be in there, as well as all of the ideas or points that the video contains. Uploading a transcript of the video is helpful, and a call to action should be in there somewhere, just as is the case with your popular website pages.

If your videos are doing their job, then they won’t just be getting lots of views. They’ll also be encouraging people to become your customers and start purchasing your services and products. Once this starts happening, you’ll see the full value of YouTube for your business.